Business development has grown beyond referrals and word of mouth marketing this day and age. There are many little details that come together to present your company and help attract new customers. Credibility is an area you can’t afford to ignore in this age of big-box corporations.Here are five ways your company can boost confidence, trustworthiness and expertise in the eyes of consumers.
1. Professional-looking materials. Business cards are a great way to portray your company’s image with a good first impression. It will show the consumer if your business is taken seriously. Several websites offer custom made business cards that will make your company look professional without breaking the bank. The same goes for marketing pieces. A well designed flyer or post card will deliver your message more effectively than a flyer created on a word processor.
2. Professional E-Mail Addresses. Try to avoid using emails such as gmail.com, yahoo.com or aol.com for your business. Those email providers are fine for personal use but often provoke thoughts of worry for consumers. Your website host usually provides email addresses that match your web address or online domain. (i.e. www.abc.com would be accompanied with the email address firstname.lastname@example.org)
3. Build a Professional Website. A Website is one of the first places customers go when they want information about a business. Simply research and select a web hosting service that allows you to add content to a website using a template. Make sure your website is easy to navigate, uncluttered, useful and always up to date. Provide the users with the information they are seeking by neatly listing your products, services, prices, business hours and contact information.
4. Social Media. If you haven’t done so already, it’s time to get in on the Social Media action. Facebook and Twitter are among the top brands of heavily used social media platforms. Social Media allows you to connect with your customers on a personal level while providing updates whenever possible. Social media helps keep your presence fresh and your audience engaged. Be creative; offer your followers giveaways, discounts, tips and customer service through your social media pages.5. The Small Details. Implementing a standard greeting that everyone uses when answering the phone is a small detail that will keep your company looking professional and organized. For your company emails, use a signature block and include your Name, title, phone number, website and social media links.
You’ve worked hard to build an honest and capable security business. These simple tips will help you take control of your credibility, polish your brand and grow your business